This newly edited public service announcement highlights the dangers faced by first responders at emergency scenes and traffic calls. The TV spot, which has aired throughout Canada and parts of the U.S. since 2006, features police officers, paramedics, firefighters and tow-truck drivers playing games in a picnic setting until midway through when a firefighter asks "What is it you think we're doing?" The PSA then shows first responders doing their jobs at an emergency scene before announcing: "Please give us room to work and slow down, because it's no picnic out here." The TV spot is accompanied by posters, print PSAs and decals which can be found on emergency vehicles across Western Canada.

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