New PSAs encourage drivers to yield right of way to emergency vehicles


Nov. 22, 2010 – Stay alert behind the wheel and pull over when emergency vehicles approach. That’s the message from a series of new public service announcements (PSAs) from the John Petropoulos Memorial Fund (JPMF).


The print PSAs – which will be published in newspapers, magazines and online – depict an emergency vehicle in a driver’s side mirror, along with the words “Stay Alert” and “Pull Over.” They encourage drivers to yield the right of way to emergency vehicles that have their lights and sirens activated.


“During an emergency, seconds count and lives are on the line. First responders need to be able to get to calls as quickly and as safely as possible,” says paramedic Stuart Brideaux, who sits on the JPMF's safety committee.  “This campaign serves as an important reminder to motorists: yield the right of way to emergency vehicles at all times.”


Brideaux said the PSAs also provide tangible tips the public can put to good use when they’re behind the wheel.


The ads include a link to, a web page full of tips and resources that readers can use to develop safe driving habits around emergency vehicles.


“There seems to be a lot of confusion among drivers about what to do when emergency vehicles approach and what to do when motorists encounter an emergency vehicle ahead of them,” says JPMF Managing Director Ian Wilson. “We think these PSAs and our website can help provide answers to drivers who don’t know what to do in certain situations.”


View poster-size (13″ by 17″) versions of the PSAs here:

The PSAs, which will also be displayed as posters in restaurants, bars, fitness clubs and medical offices, build on the JPMF’s Put Yourself in Our Boots traffic and workplace safety campaign. The campaign includes radio and television ads that encourage drivers to yield the right of way to emergency vehicles. Learn more at


For more information, please contact:


Ian Wilson
Managing Director
John Petropoulos Memorial Fund

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