How do you think about somewhat suggestive or/and ludicrous CPR Ads

How do you think about somewhat suggestive or/and ludicrous CPR Ads like SuperSexy CPR http://youtu.be/nhn7UUc4_is or something like that. As you know, cardiac arrest is a very serious situation; someone's beloved one who has faced death. I wonder, do you think it really works on public positively? I guess, our people, S. Korea, seem to have a conservative attitude toward that kind of stuff.

Views: 661

Reply to This

Replies to This Discussion

The advertising people say that anything that you remember, whether it makes you laugh or offends you, means that the advertising is effective.  So if it "works," who cares?  As long as people remember.....

It's really good answer, thanks. And also now...I think I know it just seems to come from cultural differences.  Thanks for your opinion. :)

Skip Kirkwood said:

The advertising people say that anything that you remember, whether it makes you laugh or offends you, means that the advertising is effective.  So if it "works," who cares?  As long as people remember.....

Mr Choi,

Having been stationed in Busan, I agree there is a huge cultural difference.  And the kind of ads that here would be considered perfectly would not go over well else where.  However, that being said many of the ads run in Europe would also be considered too risque for television here in the US.

 

As Chief Kirkwood said, advertising execs are looking for more of the shock and wow factor now it seems.  Selling items on their technical merit does not work nearly as well as selling based on sex appeal, pure shock value, or appealing to people's sense of having to "keep up with the Jones".

If you get to the end of it - and yes I did - it is an advertisement for lingerie cleverly disguised as a CPR video.  Maybe some man somewhere will be able to keep his ears open at the same time as his eyes, but I am skeptical. 

How would you NOT get to the end of it???   The compressions are no-where near deep enough.....

"I would like to show you this short video clip and would like to know what you think..." said I to various people in the past.

I have shown this to a range of audiences (made up of paramedic. nurses and doctors) and is interesting that in smaller groups of people (no matter what their background, race, rex or religion) it was positively recieved.

However I tried it a couple of times on larger group of similar candidates and there was an air of uneasiness in the room. When I asked individuals afterward I had a common answer - "I feel that some people in the audience may have been offended". But no on actually said they were offended - it was just a perception by individuals that the politically sensitive answer they should be stating was that some people may have felt uncomfortable.

I am sure that it would offend some people. I am also sure that practising CPR on a lifelike image of a woman pulled from the River Seine may also offend some people. But I haven't come across any as yet.

Reply to Discussion

RSS

Follow JEMS

Share This Page Now
Add Friends

JEMS Connect is the social and professional network for emergency medical services, EMS, paramedics, EMT, rescue squad, BLS, ALS and more.

© 2014   Created by JEMS Web Chief.

Badges  |  Report an Issue  |  Terms of Service